Introducing Penalty Shoot Out Touch 1.0.

A digital experiential application that allows you to run branded, high-retention, engagement campaigns with engagement analytics around you and your audience’s shared love for football at key audience locations.

Gain brand exposure, engagement, and drive home your campaign message before and during gameplay.

Invite winners to scan and share their branded trophies on social media platforms, driving digital word of mouth for your brand.

Interactive Advert Display

Deliver your engagement campaign message on the interactive touchscreen digital display. It only takes a single touch to get the magic started.

Gameplay Instructions

Your engagement campaign advert alternates with a short tutorial video.

This video informs your audience to swipe to score a goal.

Once the video completes, your engagement campaign advert is displayed again.

In Game Ads

A single touch from your audience member and the screen automatically switches from engagement campaign full advert mode to game mode whilst displaying your in-game-engagement campaign ads.

Congrats!! you have an engaged audience member.

In-game ads keep your engagement campaign message in view all through gameplay, further driving memory recall or high retention.

Swipe Direction To Kick

The game character takes the penalty shot in the direction your audience member swipes and the kick force is derived from the length of the swipe allowing for a fun, memorable, and interactive gameplay experience.

Gameplay

Based on your settings, your audience is given a total number of allowed penalty kicks and the number of required goals to win. Hence, setting the difficulty.

For example, 10 allowed penalty kicks and 1 goal to win is much easier than 2 penalty kicks and 2 goals to win.

The app automatically detects a period of no interaction and displays your full-screen engagement campaign advert, ready for the next engaged audience member.

Goal Keeper Reaction

The goalkeeper reacts when a goal is scored or missed, increasing the fun for the audience member as the keeper is either pleased with the missed goal or upset about the scored goal.

This further draws attention to your in-game engagement campaign message and brand.

Player Reaction

If your audience member exhausts the allotted number of penalty shots without meeting the scored goal requirement, they lose.

The game character reacts to this loss and the app restarts, ready to engage your next audience member.

You Won

Conversely, If the audience member fulfills the goal requirements, they win.

The game character rejoices and the audience member is victorious.

Download or Share Trophy on Social Media

If the call to action setting is enabled in app settings, victorious audience members are invited to scan a QR code which directs them to either of the following options:

1) A link to download the earned trophy and also share it on social media to drive digital word of mouth.

2) A link you specify perhaps to send winners to your website or your designated landing page.

Engagement Analytics

Engagement analytics data is collected and made available to you.

Branded Trophy

Trophies are branded designed images, designed by you, carrying an image of a gold medal.

Personalized Trophy

Winners enter the name or nickname they wish to appear on your branded trophy, thereby personalizing the trophy to them.

APP Settings

This places the power in your hands.

Set the number of allotted penalty kicks, the required number of goals, full engagement ad, in-game ads, and much more.